This is a 1956 Swiss poster (15.5" x 20.5") advertising Bata shoes, specifically highlighting their rubber-soled work boots. Designed by the Swiss artist Peter Birkhäuser, Bata is a footwear company founded in 1894 in Zlín (formerly Czechoslovakia).

This is a beautiful example of the "Hyperrealism" style also called SachPlakat, and printed via the stone lithography method.

Sachplakat, or "object poster," emphasizes simplicity but in a more realistic and literal way. Artists of the Sachplakat movement, like Ludwig Hohlwein, and Herbert Leupin focused on depicting the advertised product in a realistic, straightforward manner, often as a standalone object with little to no added embellishment. Sachplakat leans toward realistic, almost photographic representation of products.

Stone litho.